How to Go Viral on Instagram
Summary
- Understanding Community Expectations
- Finding your Visual Identity
- Post at Peak Hours
- Conducting Competitive Intelligence
- Use the Right Hashtags
Some posts spread incredibly fast on Instagram, going viral in no time. If you're here, it's because you're looking to achieve that same level of visibility, because despite having a high number of followers, your posts aren't reaching the desired audience. What are the techniques to adopt to go viral on Instagram?
1. Understanding Community Expectations
On Instagram, as on other social networks, there is no secret to creating a viral post. It all comes down to the interest your followers have in your content. As with all marketing strategies, the best way to meet your audience's expectations is to offer them the content they want. To do this, you must first know your followers and understand the topics they are passionate about.
To find the type of content that generates the most interactions, create a fictional character (persona) that has the characteristics of your target audience. Here are some criteria to consider when creating your persona:
- Age
- Gender
- Place of residence
- Occupation
- Level of education
- Salary income
This information will help you connect with your community and determine what type of content makes them more likely to engage. In addition to content, don't forget to analyze what type of Instagram accounts your followers follow the most.
2. Find your Visual Identity
Once you have created the character that will win the hearts of your followers, it is time to find your visual identity. This is one of the keys to achieving great visibility. Instagram is a visual platform, where the appearance of your posts is as important as their content. Even if your post deserves a lot of interactions, an uncaptivating appearance can make it go unnoticed.
Having your own visual identity allows you to create your online personality. It becomes a kind of trademark, because as soon as your content appears, your subscribers immediately connect with you. If you are not good at design or have no knowledge in this area, call on professionals. Although it represents an additional cost, it is a long-term investment. You can also use various software and applications to make your posts unique, attractive and original.
3. Post at Peak Times
Your followers have busy days too. To maximize the visibility of your posts, post them at times when they are most active. Posting at peak times is the best way to make your content go viral. This way, your post will be at the top of their feed and will be seen instantly by the largest number of people.
There’s no point posting at 3 a.m. when few followers are active. Studies show that peak activity occurs in the morning before work, at noon during lunch, and in the evening after work. Use audience analytics tools to determine the most effective times for your audience. Schedule your posts around these times to maximize your chances of going viral on Instagram.
4. Carry out competitive monitoring
Have you noticed that your competitors’ content often performs better than yours? On Instagram, there are no rules that prevent you from taking inspiration from an idea, improving it, and using it. Conducting competitive intelligence can be very beneficial. If a type of post made your competitor’s post go viral, why not try something similar? However, do not copy without prior modification, as this could lead to sanctions.
To avoid copyright infringement and increase your visibility, consider the following parameters:
- Content type: image, photo or text
- Content itself: humorous, activist, call to action, etc.
- Hashtags used
- Frequency of posts and stories
- Publication times
Mastering these parameters will allow you to reach more subscribers, especially based on the persona you have created.
5. Use the Right Hashtags
Many businesses use hashtags to increase their popularity. To do this, it is crucial to choose the right hashtags. Many users use them without really knowing what they are for. When a hashtag is used wisely, it becomes an effective strategy to make a post go viral.
Specific hashtags provide access to general pages and the explore section. Use apps like Hashtager to choose hashtags that will improve your SEO and niche. Popular hashtags are still the most relevant. Choose them based on your topic and popularity level.
By following these strategies, you will be able to improve your visibility and make your posts viral on Instagram. If you need professional expertise, the PromoMusique team can support you in your approach.
PromoMusique: Your Partner to Go Viral
For artists and content creators, PromoMusique offers targeted Instagram campaigns to increase your number of followers and maximize your visibility. Our expertise in social media promotion allows us to offer you solutions tailored to your specific needs.
At PromoMusique, we collaborate with influential media partners to ensure optimal distribution of your content. Thanks to our various promotion solutions, we help artists and content creators stand out on Instagram. Here are some of our services:
- Targeted Ad Campaigns: We create engaging and targeted Instagram ads to attract new followers and engage your existing audience.
- Collaboration with Influencers: We connect you with relevant influencers for strategic partnerships that increase your visibility.
- Analysis and Optimization: We use advanced analysis tools to track the performance of your publications and optimize your content strategy.
- Visual Content Creation: Our design experts create eye-catching visuals that capture your audience's attention and reinforce your brand identity.
By adopting a strategic approach and collaborating with PromoMusique, you will maximize your chances of going viral on Instagram and achieving your visibility goals. If you need professional expertise, the PromoMusique team is at your disposal to support you in your approach.
